BY GHANDOUR COSMETICS LTD
ABOUT US
Beauty is confidence, confidence that emanates from practicing self-care that makes you feel and look good. At Ghandour Cosmetics, our passion for quality, efficacy and safety drives our product formulation in body care, hair care, hygiene, baby care and perfumery to give you the confidence you need to take on the world.
Our products allow for every member of the family to experience affordable pampering every day.
As Ghana’s leading local cosmetics manufacturing company, Ghandour Cosmetics has been catering for the beauty care needs of families for over 25 years and today provides job opportunities for 600 employees, serves millions of consumers in 15 countries across Africa with 17 brands and has supported over 10,000 Ghanaians through corporate social responsibility initiatives.
OUR BELIEF SYSTEM
MISSION
To beautify and inspire our valued consumers to feel confident in their own skin through product innovation.
VISION
To be the best innovative customer oriented cosmetic company in Africa delivering safe, quality, and affordable cosmetic products for all market segments.
QUALITY
Ghandour Cosmetics Ltd. produces, sells and distributes quality and safe cosmetic products. We are committed to meeting and exceeding the expectation of all our stakeholders. Continuous improvement is at the heart of all our operations; therefore, we train and retrain our people to have a quality mindset.
CORE VALUES
Customer Focus:
We prioritize customer satisfaction and the wellbeing of our stakeholders
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Integrity:
We walk the talk, comply with industry guidelines and are transparent in our operations
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Quality:
We do not compromise and are consistent in our product quality whilst driving a quality mindset in our people.
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Teamwork:
Our synergy is our strength. We encourage open communication and mutual respect.
OUR HISTORY
The story of Ghandour Cosmetics began with the shared vision of 3 Ghandour brothers to establish a cosmetic company that provides quality and affordable products dedicated to African beauty. Stationed in different countries, they embarked on a search across West Africa for a hub to operate from. Ghana was the last country they visited in 1995 and aside from being favorable, welcoming, and safe, it instinctively felt like home.
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Driven by passion and determination, the brothers combined their knowledge and experience in the cosmetic industry to begin operations in early 1997, creating iconic products such as Cynthia and La Perla.
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Ghandour Cosmetics was instrumental in driving affinity for Made-in-Ghana cosmetic products between 1997-1999, when it was unpopular and till today uses the tag line “Proudly Ghanaian”.
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From humble beginnings, in a small 600sqm space at North Industrial Area in Accra, Ghana, Ghandour Cosmetics has built a formidable brand that instills confidence that radiates African beauty.
OUR EVOLUTION
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OUR PEOPLE
Ghandour Cosmetics has a total of 600 staff. Our culture and values are centered around customer satisfaction and delivering on our promise of providing quality and affordability. Our people thrive on honesty, discipline, hard work, teamwork, and consistent training to drive creativity and improvement in ourselves, our operations and technology.
From ideation to the technical lab, production to packaging, marketing to distribution, our people are committed to the responsibility of catering to our customers’ beauty needs and earning our customers’ loyalty by providing them with safe, quality and affordable products that give them confidence every day.
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Ghandour Cosmetics is an equal opportunities employer championing diversity and inclusion in the workplace.
There is a homogenous blend of our experienced employees who have been with the business for several years and our new and enterprising staff with technical and specialized expertise working in tandem with improved technology to deliver unrivalled quality for our customers.
OUR PRODUCTS
Our product portfolio is segmented into Hygiene, Skincare, Haircare and Baby care with 17 brands in 4 main categories, all of which are ethically made.
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Our promise of quality and safety to our consumers begins with the science of research and development from raw materials to finished products.
We source for the finest ingredients locally and from overseas, analyzing every ingredient before using them in our formulations.
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OUR DISTRIBUTION FOOTPRINT
Our business is largely driven by our work with wholesalers and distributors on the open market. Over the last 25 years, we have built a mutually beneficial, loyal, and progressive relationship with our partners.
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We produce from Ghana for Ghanaians, for Africans across the continent and for the rest of the world. We have footprints in Ghana, Benin, Togo, Burkina Faso, Ivory Coast, Nigeria, Mali, Gambia, Ethiopia, Guinea Bissau, Guinea-Conakry, Tanzania, Niger, Sierra Leone, Senegal and counting.
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Our organic growth and expansion have been based on putting our customers first, forging strategic partnerships, building a strong distribution network and consistent reinvestment into our business.
OUR FUTURE
We are constantly innovating through research and consumer insight to cater to a more demanding clientele. We will be seizing opportunities in the market to expand our distribution and enhance user access nationally and across the continent.
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We are passionate about environmental sustainability and will be pushing that agenda as we seek a kinder environmental impact. Our communication channels and digital presence have been ramped up to make us more accessible to our consumers and will remain a priority.
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Ghandour Cosmetics aspires for The GC Brand to be a household name with brands that people value and love across Ghana and the rest of the world. We are committed to positively impacting the lives of our consumers, staff, partners, and the communities in which we operate.
2014
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Christmas with Santa at 3 orphanages
2017
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Village of Hope & Apeguso Orphanage
2023
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Donation to Orphanages with Glitz Foundation
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Donation to widows with Bhim
team
2015
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HomeKumasi Children’
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ï‚·House of Hope & Saltpond
2021
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Ghandour Cosmetics partners with Gasmilla to clean-up 7 Ga communities
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Ghandour collaborates with Give Back Ghana to donate 4,000 food and sanitation boxes
2016
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OmotolaTime with
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ï‚·Aflive Basic School
2022
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Ghandour Cosmetics employees partners with Gasmilla to clean-up communities
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Pink October Breast Awarenes Screening for Employees
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Donation of Baby Products to mothers with – Post Pregnancy
OUR CORPORATE SOCIAL RESPONSABILITY
Ghandour Cosmetics is passionate about giving back to the country it has received so much from.
Children are our future and are at the core of our community investment initiatives. We have over the
years partnered with numerous orphanages and schools, providing them with essentials to enable them to thrive and empower them through education, so that they can in turn impact the world.
Having a hygiene care range in our product line, health and sanitation is naturally important to us in
helping to improve the health and wellbeing of the communities we touch.
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Empowering women & beauty professionals We are enthusiastic about empowering and celebrating women and beauty professionals. Over the years, we have supported beauty pageants, charity and social events and associations affiliated with hair and beauty, as our contribution towards advancing the industry.
THE TRANSITION
Ghandour Cosmetics is proud to introduce The GC Brand, which is the new and improved face of its product line. The GC Brand’s beauty and personal care product portfolio is segmented into Skin Care, Hair Care, Baby Care and Hygiene with 17 brands in 12 categories, all of which are ethically made.
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OUR ACCOLADES
Our accolades are a validation from industry that we are making strides towards achieving our mission.
We dedicate them to our cherished customers who inspire us to do what we do every day.
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