BY GHANDOUR COSMETICS LTD
ABOUT US
Beauty is confidence, confidence that emanates from practicing self-care that makes you feel and look good. At Ghandour Cosmetics, our passion for quality, efficacy and safety drives our product formulation in Skin Care, Hair Care, Baby Care, Hygiene and Perfumery to give you the confidence you need to take on the world. Our products allow for every member of the family to experience affordable pampering every day.
As Ghana’s leading local cosmetics manufacturing company, Ghandour Cosmetics has been catering to the beauty and personal care needs of families for 25 years. Today, we provide job opportunities for 600 employees and serve over 20 million consumers in 15 countries across Africa with 17 brands. We have also supported over 10,000 Ghanaians through our corporate social responsibility initiatives.
OUR BELIEF SYSTEM
MISSION
To beautify and inspire our valued consumers to feel confident in their own skin through product innovation.
VISION
To be the best innovative customer oriented cosmetic company in Africa delivering safe, quality, and affordable cosmetic products for all market segments.
QUALITY
Ghandour Cosmetics Ltd. produces, sells and distributes quality and safe cosmetic products. We are committed to meeting and exceeding the expectation of all our stakeholders. We do this by adopting world class best practices and continually striving to operate within GMP and ISO 9001-2015 standards. Continuous improvement is at the heart of all our operations; therefore, we train and retrain our people to have a quality mindset.
CORE VALUES
Customer Focus:
We focus on customer satisfaction
We care about our customers’ business
We value our stakeholders
Integrity:
We walk the talk
We comply with guidelines
We are transparent in our operations
Quality:
We prioritize product quality and safety
We are consistent in our approach
We drive a continuous quality mindset in our people
Teamwork:
Our strength lies in our synergy
We encourage open communication and mutual respect
We care about our people
OUR HISTORY
The story of Ghandour Cosmetics began with the shared vision of 3 Ghandour brothers to establish a cosmetic company that provides quality and affordable products dedicated to African beauty. Stationed in different countries, they embarked on a search across West Africa for a hub to operate from. Ghana was the last country they visited in 1995 and aside from being favorable, welcoming, and safe, it instinctively felt like home.
Driven by passion and determination, the brothers combined their knowledge and experience in the cosmetic industry to begin operations in early 1997, creating iconic products such as Cynthia and La Perla.
Ghandour Cosmetics was instrumental in driving affinity for Made-in-Ghana cosmetic products between 1997-1999, when it was unpopular and till today uses the tag line “Proudly Ghanaian”.
From humble beginnings, in a small 600sqm space at North Industrial Area in Accra, Ghana, Ghandour Cosmetics has built a formidable brand that exudes confidence in African beauty.
OUR EVOLUTION
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OUR PEOPLE
Ghandour Cosmetics has a total of 600 staff. Our culture and values are centered around customer satisfaction and delivering on quality. Our people thrive on honesty, discipline, hard work, teamwork, and consistent training to drive creativity and improvement in ourselves, our operations and technology. From ideation to the technical lab, production to packaging, marketing to distribution, we are conscious about our customer’s wellbeing in providing their beauty needs. We work to earn their loyalty by providing them with safe, quality products that give them confidence every day.
Ghandour Cosmetics is an equal opportunities employer championing diversity and inclusion in the workplace. There is a homogenous blend of our experienced employees who have been with the business for several years and our new and enterprising staff with technical and specialized expertise working in tandem with improved technology to deliver unrivalled quality for our customers.
OUR FUTURE
We are constantly innovating through research and consumer insight to cater to a more demanding clientele. We will be seizing opportunities in the market to expand our distribution and enhance user access nationally and across the continent.
We are passionate about environmental sustainability and will be pushing that agenda as we seek a kinder environmental impact. Our communication channels and digital presence have been ramped up to make us more accessible to our consumers and will remain a priority.
Ghandour Cosmetics aspires for The GC Brand to be a household name with brands that people value and love across Ghana and the rest of the world. We are committed to positively impacting the lives of our consumers, staff, partners, and the communities in which we operate.
THE TRANSITION
Ghandour Cosmetics is proud to introduce The GC Brand, which is the new and improved face of its product line. The GC Brand’s beauty and personal care product portfolio is segmented into Skin Care, Hair Care, Baby Care and Hygiene with 17 brands in 12 categories, all of which are ethically made.
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