The GC Brand Promotes Hygiene with #Kleanz21DaysChallenge on Global Handwashing Day

As part of this year’s Global Handwashing Day celebration, The GC Brand, through its hygiene care brand Kleanz, embarked on an impactful hand hygiene campaign across five schools in the Greater Accra Region.

Star of the Sea School students during the #Kleanz21DaysChallenge, learning the importance of regular handwashing

The campaign was driven by the recent increase in influenza cases reported by the Ghana Health Service, with children identified as the most at risk. With the festive season approaching—a time of togetherness and celebration—it was the perfect moment to reinforce the importance of proper hand hygiene in preventing the spread of germs.

Students of Christian Home School learning the proper handwashing techniques during the #Kleanz21DaysChallenge

Through the Kleanz Global Handwashing Campaign, The GC Brand inspired healthier habits and reminded families that clean hands are the first step toward a safer, happier festive season.

Trinity Lutheran School students during our #Kleanz21DaysChallenge school visit.

Held under the hashtag #Kleanz21DaysChallenge, the campaign aimed to build lasting hygiene habits among students. It encouraged them to wash their hands regularly for 21 consecutive days—the time it takes to form a healthy routine.

Students of Datus School Complex during an engagement session on the #Kleanz21DaysChallenge

Teachers and parents were also involved in tracking students’ consistency, with the most dedicated participants set to receive exciting rewards and an exclusive educational tour of Ghandour Cosmetics Ltd.

During one of the handwashing activation exercises at the Datus School Complex in Tema, the Brand Manager of Ghandour Cosmetics Ltd., Ms. Victoria Abakah, emphasized the critical role of maintaining proper hygiene practices.

Victoria Abakah, Brand Manager of Ghandour Cosmetics at Datus School Complex

She highlighted that many people have become complacent with hygiene routines since the COVID-19 pandemic subsided, even though the threat of communicable diseases still exists. “Hand hygiene remains one of the simplest yet most effective ways to protect ourselves and others,” she remarked.

Throughout the campaign, The GC Brand donated Kleanz Hand Sanitizers, Handwashing Soaps, and dispensers to all participating schools, helping students and staff build a culture of clean hands and healthy living.

The GC Brand donated Kleanz hygiene products to schools during the #Kleanz21DaysChallenge

The visits were both educational and interactive, as the Kleanz team demonstrated effective handwashing techniques and shared valuable hygiene tips.

Students of St Peter's during the #Kleanz21DaysChallenge School Visits

The initiative was supported by brand ambassadors Nana Ama McBrown and Dr. Louisa, who joined the team to educate and inspire students on the importance of regular handwashing and the use of Kleanz handwashing soaps and sanitizers in daily life.

Growth Ambassador of Ghandour Cosmetics, Nana Ama McBrown, with students of Star of the Sea

Several leading media houses, including UTV, ONUATV, City FM, Pluzz FM, Angel FM, 3 Music TV, Star FM, and Peace FM, covered the campaign.

Brand Ambassador of Ghandour Cosmetics, Dr.Louisa Satekla, with students of St. Peter's School

Their support helped amplify the message of the Kleanz Global Handwashing Campaign, ensuring it reached a wider audience and inspired more people to embrace proper hand hygiene.

Star of the Sea Students

The #Kleanz21DaysChallenge reflected The GC Brand’s ongoing commitment to promoting health, wellness, and good hygiene within communities.

Students of Trinity Lutheran School

By inspiring young minds to adopt lifelong handwashing habits, the campaign contributed to a cleaner, safer, and healthier Ghana.